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Adidas
Partnership Playbook
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Commercial
Time to read: 4 min
Partnership Playbook: Visa's NFL return, Arsenal cards and the NHL’s deal run
October 7, 2026
Partnership Playbook
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Latest News
Time to read: 7 min
Partnership Playbook: World Cup, F1 and Chelsea
July 8, 2026
partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more
April 29, 2026
partnership playbook
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Latest News
Time to read: 6 min
Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
MILAN, ITALY - OCTOBER 1, 2024: Champions League banner during the UEFA Champions League FC INTERNAZIONALE v FK CRVENA ZVEZDA at San Siro Stadium.
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Europe
Time to read: 4 min
Why Adidas could lose the UEFA Champions League ball
March 16, 2026
Partnership playbook logo
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Latest News
Time to read: 9 min
Partnership Playbook: Subway, Adidas, bet365, Apollo Tyres
June 25, 2025
Juventus secures new Adidas deal
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Football
Time to read: 3 min
Adidas secures Juventus as long-term partner
June 24, 2025
Gianni Infantino's new FIFA Club World Cup
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Features
Time to read: 8 min
FIFA Club World Cup: How partners are building anticipation for a new format
June 6, 2025
credit: Maxisport / Shutterstock
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Football
Time to read: 2 min
Liverpool return to Adidas with new a multi-year deal
March 10, 2025
Budapest, Hungary, Hungaroring 29. JULY 2022; 44, Lewis HAMILTON, GBR, Mercedes AMG F1 Team, Mercedes-AMG F1 W13 E Performance ,Formula 1 Grand Prix of Hungary, Budapest, Hungaroring, Hungary F1 GP.
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Horse Racing
Time to read: 3 min
Adidas launches into Formula 1 with Mercedes-AMG deal
January 8, 2025
credit: Shutterstock
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Football
Time to read: 3 min
Leeds United and Adidas agree partnership extension following record kit sales
November 4, 2024
Tokyo, Japan, August 30th 2021, Tokyo 2020 Paralympic games, Men's wheelchair basketball. Australia VS Great Britain. 9 KNOWLES Tristan.
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Latest News
Time to read: 2 min
ParalympicsGB renews Adidas deal after Paris games success
October 2, 2024
Champions League cup in the hands of the winner, confetti on the background. UEFA Champions League final between Real Madrid and Liverpool. NSC Olympic stadium in Kyiv.
BREAKING
Europe
Time to read: 2 min
Adidas to supply Champions League balls for three more years
September 17, 2024
Hummel logo on a wall. Hummel International is a sportswear company based in Aarhus, Denmark.
BREAKING
Europe
Time to read: 2 min
hummel tops Spanish market with Celta Vigo deal
August 28, 2024
credit: Shutterstock
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Latest News
Time to read: 2 min
Team GB and Adidas cement long-term partnership ahead of Paris Olympics
July 25, 2024
Tyrone Mings of Aston Villa - Aston Villa v Manchester City, Carabao Cup Final, Wembley Stadium, London, UK - 1st March 2020.
BREAKING
Football
Time to read: 2 min
Aston Villa eyes up increased retail reach with JD agreement
July 23, 2024
credit: EA Sports
BREAKING
Fan Engagement
Time to read: 2 min
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation 
July 5, 2024
The esports report image.
BREAKING
Esports
Time to read: 5 min
The esports report - FIFAe World Cup shifts to Rocket League
June 27, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 3 min
Eintracht Frankfurt’s Adidas deal a ‘step towards international competitiveness’
June 26, 2024
Adidas logo on Adidas store.
BREAKING
Esports
Time to read: 2 min
Adidas links athletics to digital in EWCF partnership
June 21, 2024
Logo of Euro 2024 in Germany. Detail at Official Adidas soccer ball Fussballliebe for Euro 2024 placed on green grass.
BREAKING
Data
Time to read: 2 min
Research finds consumer disconnect for Euro 2024 sponsors
June 10, 2024
The flag of Aston Villa Football Club waving in the wind on a clear day.
BREAKING
Football
Time to read: 3 min
Aston Villa selects Adidas ahead of Champions League debut
May 21, 2024
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